Randy Zalewski

Art becomes business

and by proxy I started working in the art department before the computer was an artistic tool. Back then, the

position was known as 'paste up artist' and that is truly what one did. Text was done from a 'transfer sheet" or

"press type" by rubbing the back with a 'burnisher'. Process (or 4 color) came from an applicable/sticky dot pattern

sheet, and your 'pattern" was cut with a razor. And, one had to 'tilt' the dots at the proper angle. Much of the

procedure involved a dark room and harsh chemicals, sometimes in a refrigerated space. This is where transparencies and "camera ready" art was created. Compared to the slick CG applications of today, it is hard to believe there was a time when a process was that archaic. The computer came into fruition when I was working with a screen printing organization. The beast boasted a hard drive with 64 MB. From there the rest is history, as they say.

application


for the web


graphic arts