Art becomes business
and by proxy I started in the art department before the computer was an artistic tool. Back then, the position
was called 'paste up artist' and that is truly what one did. Text was done from a 'transfer sheet" or "press type"
where the back was rubbed with a 'burnisher'. Process (or 4 color) came from an applicable/sticky dot pattern
sheet, and your 'pattern" was cut with a razor. And, one had to 'tilt' the dots at the proper angle. Much of the
procedure involved a dark room and harsh chemicals, sometimes in a refrigerated space. Compared to the slick computer applications of today, it is hard to believe something was that archaic.
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